Abstract

Abstract is a young L2 ecosystem known for its focus on consumer crypto.
It allows users to onboard, explore apps, and earn in the smoothest and most fun way possible.

The core team has deep roots in the Pudgy Penguins ecosystem and understands product–market fit and growth across both web3 like no other.

Creative Direction, Product Design, Strategy, UX.

As Abstract core members, we contribute driving the company’s vision, design direction, product design, research, and overall ecosystem experience. Our focus is to mature the ecosystem and use strong product execution to turn their long-term vision into reality.

Our role

We take Abstract’s existing portal and brand to the next level, guided by vision and grounded in user research.

We help ecosystem apps stand out with strong branding and product design, streamline infrastructure flows from swaps to bridging, and partner closely with the community and marketing teams to create an ecosystem that feels cohesive, fun, and unmistakably Abstract.

Our Contributions